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Pilot Co. Digital Campaign
Pilot home appliance Co. as one of the longstanding and compassionate of this industry, target to inform people about the usage of the non-standard gas home appliances.
All gas appliance such as heater, oven and stove create some Carbon Monoxide. Carbon monoxide is a pollutant with no color and smells which breathing that can cause of Headache, dizziness, poisoning and even death in severe cases.
The amount of Carbon Monoxide in air is measured by PPM. The bigger PPM means more danger!
Pilot as the first company to work on Air Pollution Label, and first manufacturer of Green Stoves, decided to tack attention of consumers to the Pollution Labels.
It was necessary for this campaign, to make the awareness in large scale trough the content and different media. Since the media did not deal with the issue of gas appliance pollution before, the work began with giving information on most popular websites.
As the content was released, online competitions were held on a landing page. The content of the contest challenged people's knowledge about indoor air pollution and at the end awarded winners with the Pilot’s "Green Gas Stove".
This integrated campaign, which was held at the same time as the Home Appliances Exhibitions, included social content, online contests, dedicated video, broadcasting in newsletters, and interviews with health professionals, ended in informing millions of audiences.